PWR E-Bike

Working in the bike industry, we try our best to stay ahead of the trends, and electric bicycles have become more popular over the years. For anyone who needs an extra boost or enjoys the speed, e-bikes have allowed more people to enjoy riding. I was assigned to design the branding for our upcoming line of dual-motor electric bikes.

I worked on the logo, branding, and graphics for our flagship product, the Dually. The Dually launches in 2021, can haul extra gear, such as fishing or hunting equipment, and provides the power to conquer any terrain. Our follow-up product, the Superbolt, is currently in the early stages of production and will launch the following year. The Superbolt is an electric balance bike for kids to help them learn balance and speed on two wheels. I worked on the graphics package for three models of the Superbolt as well as the lifestyle and product photography for this bike model.

Dually lifestyle photography by CrankTank in Ketchum, Idaho. Superbolt lifestyle photography by myself.