Caught Red Sanded

Hosted at NODA Brewing in Charlotte, NC, Beer & Branding pairs designers with over 20 home brewers to create a brand new beer and packaging design based on a secret ingredient. I was lucky enough to be paired with Ben Pulley of Gnarly Barley Brew Co., and together, we conceptualized our beer based on the main ingredient, salt.

Ben created a fruity wit beer using papaya, mango, hibiscus, and Hawaiian sea salt, and thus Caught Red Sanded was born. I worked on the concept and illustration and devised this story-based design that told the tale of two beachgoers who like to bend the rules.

This project was incredibly fun, and I’m thankful to AIGA Charlotte, NODA Brewing, and Ben Pulley for letting me be involved.